Georgia is set to be a host country at ITB Berlin 2023, the world's leading travel and tourism trade fair. As a host country, Georgia will have the opportunity to showcase its unique culture, history, and stunning natural landscapes to a global audience. One of the organizations representing Georgia at the event is the Georgian Mountain Guide Association. This association represents the interests of mountain guides in Georgia and promotes sustainable tourism in the country's mountainous regions. Through its participation in ITB Berlin 2023, the association aims to showcase the incredible opportunities for adventure and exploration that Georgia's mountains have to offer. Georgia's mountains are a playground for outdoor enthusiasts, offering everything from trekking and climbing to mountaineering. The Georgian Mountain Guide Association is committed to promoting responsible tourism practices in these areas to ensure that visitors can enjoy these activities in a safe and sustainable way. The association also works to support local communities and promote the preservation of traditional mountain culture. As a host country at ITB Berlin 2023, Georgia has the opportunity to attract a significant number of international tourists and promote its unique offerings to a global audience. By working with organizations like the Georgian Mountain Guide Association, Georgia can showcase its commitment to sustainable tourism practices and highlight the importance of preserving its natural and cultural heritage.